Fundraising Mailer Design:
This fundraising flyer draws a powerful visual and emotional connection between past and present movements for justice. At the heart of the design is a striking image blend: a vintage 1964 photo of the Freedom Singers, gracefully fading into a modern photo of protesters in motion. This layered visual speaks to the deep continuity of the struggle for civil rights—reminding viewers that today’s fight is part of a much longer, unbroken line of resistance and hope.
The vintage photograph, used with the generous permission of the Main Library Special Collections Department at the University of Iowa, anchors the flyer in historical truth. It pays homage to the legacy of those who lifted their voices in the face of injustice, while the contemporary protest image reinforces the urgency and relevance of this ongoing work in Louisiana today.
Prominently displayed is the rallying call: “BE IN THAT NUMBER”—a phrase that evokes both the spirit of solidarity and a deep cultural resonance, urging community members to take their place in the movement. Whether it’s through time, resources, or expertise, the message is clear: everyone has something to give.
The call to action is simple yet powerful: update your contact information with the ACLU of Louisiana to stay connected and mobilized. The overall design balances reverence and momentum, bridging generations with bold imagery and heartfelt purpose.
This mailer is more than an invitation—it’s a declaration that the fight continues, and Louisiana needs all of us, now more than ever.
