Social Media Campaign:
This social media campaign was developed to visually amplify the findings of the Status of Women in Greater New Orleans report, commissioned by the Junior League of New Orleans in honor of their 100 years of service. At the core of the campaign is a commitment to visual diversity and inclusion, ensuring that the infographics not only inform—but represent—the full spectrum of women’s lives in New Orleans.
Each graphic was designed with intentionality, using inclusive figures and illustrations that reflect diversity across race, ethnicity, age, body type, and ability. This visual approach underscores the report’s emphasis on intersectionality and acknowledges that the experiences of women in New Orleans are not monolithic.
The campaign breaks down complex findings into digestible, shareable visuals across key dimensions: Demographics, Economic Status, Health Status, Crime and Gender-based Violence, Political Representation, and Climate. Where data allows, breakdowns by race and age are highlighted, providing clarity and reinforcing the disparities and progress that must be addressed.
The visual style—clean, bold, and approachable—was designed to resonate across generations and platforms. Color palettes were selected to evoke both urgency and optimism, while fonts and icons maintain accessibility and visual cohesion across the campaign.
This effort is the result of a powerful collaboration between Newcomb Institute at Tulane University, the Mary Amelia Center for Women’s Health Equity Research, and the Connolly Alexander Institute for Data Science. Together, they’ve produced not just a report, but a digital storytelling tool—one that educates, engages, and calls the community to awareness and action.
